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BBNaija’s Dede Ashiogwu Splashes Millions Shopping in Dubai

Dede Asiwujo Is Living the Soft Life in Dubai

Ashiogwu Precious Dede, popularly known as Dede, continues to give her Devas a glimpse into her luxury vacation in Dubai with her sister. Her trip kicked off with a first-class flight on January 4, 2026, and she has continued to flood Facebook and Instagram with updates, showing her out shopping, hitting high-end designer stores, and splashing cash on luxury items as part of a soft-life getaway. One of her captions read: “Get Ready With Me for shopping in Dubai 🇦🇪 but runway style 🤍🖤.”

Fans are not only drooling over her “retail therapy” but are also soaked in the vibes, aura, and everything Dubai offers. This is very possibly because Dubai has mostly been closed to many Nigerians since October 2022. Regardless, Dede continues to enjoy her trips, hopping from rooftop infinity pools to shopping stops at Jimmy Choo, Dior, Louis Vuitton, and more. In between, Dede has been serving major style and fashion moments throughout her stay in Dubai.

How BBNaija Star Dede Ashiogwu Earns Millions Through Endorsements and Luxury Lifestyle

BBNaija’s Dede Ashiogwu in Dubai

Dede Ashiogwu not only stood out for her beauty but also for her fashion sense and personal style during her time in the Big Brother Naija house. It comes as no surprise that she has continued to make bold fashion statements beyond the show. Regardless, fans have yet to die down one of the biggest questions about Dede: “How does Dede make her money?”

Since leaving the house, she has leveraged her platform to attract attention and opportunities. Dede has secured endorsements from several major brands, including Guinness, Extract, Guess, and more, proving that her influence extends far beyond the BBNaija stage. By all indications, Dede is not shy about going all out for herself, as her luxury vacation and shopping spree in Dubai comes just a month after the former BBNaija 10/10 housemate splashed tens of millions of naira on a newly minted Mercedes ride.

Mariam Emily

Mariam Emily Adama is a copywriter, SEO strategist, and digital marketer passionate about using words to inform, inspire, and influence. With over seven years of experience writing for global brands and managing digital campaigns, she brings a data-driven yet creative approach to content creation. When she’s not writing or analyzing trends, Mariam enjoys exploring new cultures, reading, and documenting stories that celebrate African excellence.