Ebuka Obi-Uchendu returned as the host for the eleventh season of Big Brother Naija, which premiered at 7 PM on July 26, 2026. The season is sponsored by Guinness in association with Munch It, with BetPawa as a sponsor. The grand prize is ₦160 million worth of prizes, including ₦100 million cash and a brand-new SUV.
Abi (Bisola The Phoenix)
Abi, also known as Bisola The Phoenix, is a model and chef who says she is good at escaping the friend zone. She met her husband on TikTok and revealed that she had a conversation with him about coming into the show. When Ebuka asked how her marriage and the show would work without her husband’s support, she responded: “He was a bit nervous at the beginning, but he’s fine.”
Chimsom Chuka
Chimsom Chuka runs a creative agency and is bringing physical strength and mental smartness into the house. He wants Nigerians to say he was fun and that they had fun watching him. He is here to vibe.
Keivo
Keivo has a master’s degree in disaster risk management. He has a memory like an elephant and describes himself as an original person. A web developer, he is logical and dislikes people who backstab. He wants Nigerians to see that he stayed true to his words and remained original.
Mercedes
Mercedes is a church singer by day and a pole dancer by night. She says she would not betray even herself to get her way. She wants Nigerians to root for her because she is authentic. She also mentioned that she is a massage therapist.
Uzoma Kansi
Uzoma Kansi is an event planner who believes the show needs her. She was in a situationship and wants Nigerians to vote for her because she believes she is part of the reason the season is happening. She is the salt, the pepper, and the pepper soup.
Sultex
Sultex is a professional dancer who commands every stage he steps on. He came to the show to bring realness and Gen Z vibes. Although he does not have a university degree, he attended a dance school and describes himself as brave and confident. He is from Lagos Island, Nigeria.
Aikou
Aikou, 25, is an Igbira man from Kogi State and an honest, simple web developer with a blend of ghetto and moderate lifestyles. His energy, he says, would make a mad man reason. He wants to bring simplicity to the show and hopes Nigerians say he changed their lives after the show. He wants to win the money for an Egyptian girl. He is also a French teacher, a professor in mathematics and programming, with an interest in psychology.
Flora Egbedi
Flora Egbedi is a 30-year-old beauty entrepreneur from Delta State. She describes herself as a loving entrepreneur and says she is the “vibe of the vibe.”
Bella (Isabella Imoh)
Smart and strategic, Isabella Imoh is an undergraduate geographer who describes herself as a vibe. The fastest way to become her enemy is by being dirty or becoming defensive when issues are raised. She cries when she experiences trouble but is also a “barack girl.”
Gerald
Gerald is an actor and presenter who describes himself as an introspective person. He says he would not betray someone to get ahead and is bringing honesty and authenticity into the house.
Oyin
Oyin is a realist with a lot of strategy. From Sagamu, she describes herself as a foodie, and her strength is adaptability — “50 shades of strategy.” She is 22 years old, born and raised in Sagamu, with a BSc in Biochemistry. She sells gold and diamonds on social media and comes from a polygamous family. She is the ninth child of her father and the fourth child of her mother.
Sheba (Faith Sheba Gambe)
Faith Sheba Gambe is from Plateau State, Jos. Sheba is 32 years old and describes herself as a queen bee who will be caught unfiltered from time to time. She is memorable, single, and wants the world to know she is a mother. Her plan is to have the best time of her life. She is an on-air personality, fitness entrepreneur, model, and hopes to open a gym. She is also involved in small-scale farming.
Araga (Mr Karisma)
Araga, also known as Mr Karisma, is a model, entrepreneur, and athlete. He describes himself as unique, friendly, and a ladies’ man. He says he will miss his family but does not have a game plan. He is from Ijebu Ode, Ogun State.
Ricky
Ricky is a writer, filmmaker, and self-proclaimed bad boy. He is all about the money and says he will do whatever it takes to get it. He plans to be friends with everyone and friends with no one. He believes there is more to his coolness than just being cool.
Nomy
Nomy is a fashion entrepreneur who loves good things. The 26-year-old fashion designer from Anambra State owns a store in Lekki Phase 1. She says she does not lie or compromise, and lying is the fastest way to become her enemy. She is a sore loser and plans to go on a nice trip if she wins the money.
Barry
Barry is a gentleman who turns life challenges into victories. He is a civil engineer and fashion designer who describes himself as intellectual, calm, and energetic. He auditioned because of the platform. The fastest way to become Barry’s enemy is by disrespecting him. He plans to keep everyone entertained.
Neche Maduagu
Neche Maduagu is a lawyer and entrepreneur from Anambra State. She does not intend to fall in love in the house, even though she is single. Neche hates bullies and says she offers beauty, brains, and character. She is also in a situationship but agreed with Ebuka that she has a hall pass.
Yusuf
Yusuf is an actor and the calming force of the house. He has always dreamed of being in Big Brother Naija. He is single and open to finding a real connection in the house. He also plans to have fun, impress the audience, and make Nigerians enjoy the experience.
Ogechukwu Chiamaka (Goddessa)
Ogechukwu Chiamaka, also known as Goddessa, is a creative musician and adrenaline junkie. She has 13 tattoos and wants to bring authenticity into the house. She plans to take a break and dive into her music after winning the money. She believes the house should be ready for her because she is bringing confidence and sexiness.
Bluethopia
Bluethopia is a photographer and model from Adamawa State. She wants to make a name for herself and describes herself as hyperactive. She admits she is a bad dancer but loves to start the party.
Cassi
Cassi is a forex trader, actor, and real estate enthusiast. He does not have a strategy but is open to falling in love in the house. He wants the audience to look out for a resilient guy bringing fun and energy.
Big Brother Naija “Show Ya Sef” Sponsors
Big Brother Naija “Show Ya Sef” is sponsored by the following local brands:
- Guinness
- Minimie
- BetPawa (headline sponsor)
- Joy Soap
- Aquafina
- Colgate Toothpaste
- AddMe
- Travelbeta
- Dano Milk
- Power
Big Brother’s First Twist
Shortly after the housemates entered the house, Ebuka congratulated the new housemates and left them with words of wisdom. According to Ebuka: “If you are dry, you cannot fake it, and if you are boring, you cannot fake it.”
Prize Money Fluctuations
The prize money and value of prizes may fluctuate throughout the season.
Mariam Emily Adama is a copywriter, SEO strategist, and digital marketer passionate about using words to inform, inspire, and influence. With over seven years of experience writing for global brands and managing digital campaigns, she brings a data-driven yet creative approach to content creation. When she’s not writing or analyzing trends, Mariam enjoys exploring new cultures, reading, and documenting stories that celebrate African excellence.