DStv Slashes Decoder Price by 50% in Bold Move to Regain Customers
MultiChoice Nigeria has slashed the price of its DStv decoder by 50%, reducing the cost from ₦20,000 to ₦10,000 as part of a strategic effort to recover from declining subscriptions and reconnect with customers.
Announcing the new pricing on Tuesday, the company revealed that the initiative is part of its newly launched “We Got You” campaign — designed to make premium entertainment more affordable amid Nigeria’s tough economic climate.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” said John Ugbe, CEO of MultiChoice Nigeria. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
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