Ivy Ifeoma Okoye (née Iboko), popularly known as Ivy Zenny, is the wife of Nigerian musician Paul Okoye, also known as Rudeboy, one half of the iconic music duo P Square. She is a fashion entrepreneur, influencer, brand ambassador, and the mother of Paul Okoye (P Square)’s last daughter, Imani Okoye.
Paul Okoye’s second wife, Ivy Zenny, is not just known for her beauty but also as a fashion entrepreneur, a fitness enthusiast, and a lifestyle content creator — a lifestyle she boldly shows off and promotes on her verified Instagram page.
She came into the spotlight as a well spoken influencer and has become even more popular in recent years, thanks to her relationship with Paul Okoye of P Square. After his divorce from longtime partner Anita Okoye, who has since moved to the U.S. and joined local politics, Paul found love again with Ivy.
Who Is Ivy Ifeoma?
Read on for everything we know about Ifeoma Zenny.
So, who is Ivy Zenny really, and how did it all begin for her? According to various biography sources, including Wikipedia, Ivy Ifeoma Iboko (now Ivy Okoye) is a Nigerian-born model, YouTuber, fashion and lifestyle influencer, and entrepreneur. She is also the founder of two successful brands that capture her passion for fashion, aesthetics, and beauty — The Ivy Mark (a female clothing label) and Ivy Mark Hair.
Before she started these brands, she began by promoting other brands, most specifically hair wigs and extensions. She showed skillful installs and styles on her Instagram page, either as a “get ready with me” video or a full-on tutorial. As a music video Vixen, Ivy Ifeoma appeared in the Full Current music video by Phyno and Tecno.
Ivy Zenny started out as a content creator but has since become one of Nigeria’s biggest hair influencers, with over 500k followers on Ivy Zenny Instagram and more than five notable brand deals under her belt.
Ivy Zenny Biography
Ivy ifeoma biography would not be complete without mentioning her deep roots and achievements. As the new wife of Paul Okoye aka Rudeboy, she’s become a topic of fascination — but there’s more to her than meets the eye.
One thing that stands out is her self-control and her natural knack for handling trolls. When her relationship with the former P Square singer hit the internet in 2022, there was a lot of backlash, mostly centered on her age and speculation about the timeline of their relationship.
Even though Ivy Zenny prefers to jump over challenges and ignore haters by simply making more content, there have been rare instances where she stands up for herself and speaks up — and when she does, it’s usually classy and apt.
Ivy Zenny Instagram
The Ivy Zenny Instagram page is where fans get a closer look at her real, stylish, and aspirational life. As of July 2025, Ivy Ifeoma Iboko (@ivy_zenny) has:
- 388 posts
- 538.4K followers
- 1,051 following
Her presence on Instagram is a strong one, with content ranging from fashion reels, lifestyle shots, beauty tips, to adorable family moments. She regularly posts branded shoots and behind-the-scenes looks into her daily routine.
Mariam Emily Adama is a copywriter, SEO strategist, and digital marketer passionate about using words to inform, inspire, and influence. With over seven years of experience writing for global brands and managing digital campaigns, she brings a data-driven yet creative approach to content creation. When she’s not writing or analyzing trends, Mariam enjoys exploring new cultures, reading, and documenting stories that celebrate African excellence.