Mercy Eke has always been an iconic fashionista, and during an interview on January 17, 2026 with Odira Ndubuaku, the reality TV star revealed that her wardrobe alone is might be worth an estimated ₦4 billion.
Mercy was a guest on blogger Odira Ndubuaku’s YouTube show, where she opened up about her inspiring grass-to-grace journey. She spoke candidly about her humble beginnings, recalling how her mother sold food at a mama put stall, to eventually winning the coveted Big Brother Naija reality show.
Beyond her BBN win, Mercy noted that she has strategically capitalized on her fame, building multiple businesses and securing several high-profile endorsement deals.
Mercy Eke’s Ikoyi Closet Comes With a ₦4bn Price Tag
As part of the interview with Odira Ndubuaku, popularly known as MostBooked, was also given a tour of Mercy Eke’s Ikoyi home. Mercy Eke gave fans a glimpse into her living space, and one area that stood out was Mercy Eke’s“mini closet.” At first glance, fans couldn’t miss rows of luxury shoes and designer handbags, including high-end pieces such as Birkin bags, and when asked to place a value on her collection to shoes and bags, Mercy Eke said, “if someone gives me like [Naira] 4billion right now, i’ll sell.” She went on to clarify the net worth of her closet saying:
“Yeah, it’s not about the money, it’s about the love, the care, the spirit, the intention of getting — It’s not just about the money, so like, it’s priceless because most of these bags, you can’t even get it right now. You know what I’m saying? Yeah, so it’s not about the money, but with 4 billion, I can... think about it. All right.”
Mariam Emily Adama is a copywriter, SEO strategist, and digital marketer passionate about using words to inform, inspire, and influence. With over seven years of experience writing for global brands and managing digital campaigns, she brings a data-driven yet creative approach to content creation. When she’s not writing or analyzing trends, Mariam enjoys exploring new cultures, reading, and documenting stories that celebrate African excellence.